Outdoor & Digital Advertising
All designs produced for Fairway Advertising
Five Points Bottle Shop
Print/Digital Billboards and Online Advertising Campaign
As a staple of the community for many years, Five Points Bottle Shop has recognized branding in the area, but also has a small advertising footprint. I took great pride in expanding its presence in both online and outdoor spaces as both a regular patron and a community member.
Ashton Senior Living Rebranding
Our client wanted new branding to help stand out in the crowd while not adhering to the typical visuals associated with senior living. I had a lot of fun bringing a bold look to their advertising that has a fun and refreshing feel. Both the client and the residents loved the campaign and the new life it brought to their branding.
Scaling the Message
Designing the same ad for a billboard, mobile, and web is a fun creative puzzle—each format needs the message to work in a completely different way. A billboard has only seconds to make an impact from far away, while mobile needs to feel clear and clickable on a tiny screen, and web gives you more room to add detail without losing attention. The challenge is keeping one strong visual idea and recognizable brand voice while adapting the layout, type, and message so it feels made for every space.
The addition of digital billboards offers chances to try new messaging at less cost to the client, while having the opportunity for a larger footprint and quicker results.
