Design for Print
A selection of print design projects created for a range of brands, some serious, some cheeky. From promotional materials to polished campaign pieces, each design balances clear communication with thoughtful visual impact.
Trade Show Materials
Produced in 2008, this was my first opportunity to lead the visual approach on a project. I had the privilege of working with a great group of people at Beauty Alliance, and everyone came with excellent ideas.
The theme for this event was "finding inspiration in everyday", and the team and I had a great time changing up the standard clean look of their branding and making it lived-in and more visually interesting.
B2B Catalogs
Created for Beauty Alliance (now Salon Centric) retail stores to sell directly to Hair Salons across the United States.
Event Brochures
Designing for events presents its own unique challenges: last-minute revisions, accurate maps, specialized photography, and illustrations with impact. Everyone needs to know when the next thing is happening and where the bathroom is at any given moment.
Product Catalogs
Creating a catalog with a team is a collaborative process that brings together design, photography, product information, and clear organization. Working closely with others helps ensure every page feels consistent while keeping the content accurate, easy to navigate, and visually engaging. From planning the layout to reviewing final details, the project becomes a shared effort with a polished final result.
Packaging
Lemonade Label
Hang tag